⏰ EU removes €150 duty-free exemption on July 1, 2026 — direct shipping from China to EU customers will cost more. Learn what this means for your business →
🇪🇺 China Sourcing for European Online Sellers · 2026

Direct Shipping from China Is Ending.
Here's the Better Way.

The EU ends its €150 duty-free exemption on July 1, 2026. European online sellers who relied on direct-from-China shipping are losing margin fast. Karsa helps you make the switch: bulk order from verified Chinese factories, quality-inspect before shipment, and ship consolidated to your EU warehouse — at dramatically lower per-unit cost.

July 1EU de minimis ends 2026
€3New per-parcel duty from China
20+European countries served
3%Commission — no upfront fee

What Changes on July 1 — and Why It Matters

The EU's €150 customs duty exemption for China imports ends July 1, 2026. Every parcel from China now faces a €3 flat duty plus VAT. Here is the actual per-unit cost impact on a €35 product:

❌ Direct Shipping — After July 1

Per-unit cost (old model)

  • Product from AliExpress€4.50
  • Direct China-EU shipping€3.80
  • EU customs duty (new)€3.00
  • IOSS + platform fees€5.55
  • Total cost / Margin€16.85 / 51.9%
✅ Bulk Inventory Sourcing

Per-unit cost (new model)

  • Product (factory price)€3.20
  • Sea freight (LCL, per unit)€1.40
  • Customs duty (bulk, per unit)€0.90
  • EU warehouse + fulfillment€3.50
  • Total cost / Margin€9.00 / 74.3%

* Indicative estimates based on a €35 product, 200-unit LCL shipment. Actual costs vary by product, route, and volume. Karsa provides accurate quotes for your specific products.

📉

Direct Shipping Margin Is Collapsing

The €3 per-parcel duty applies to every single order you fulfill direct-from-China. For sellers doing 200+ orders/month, that is €600+ in new costs per month — before any other price increases.

🐢

Customers Expect Faster Delivery

Direct shipping from China takes 10-20 days. EU-based inventory means 2-5 day delivery — which converts better and reduces returns. A switch to inventory sourcing improves every metric.

🎲

AliExpress Is a Marketplace, Not a Factory

Most AliExpress sellers are trading companies marking up factory prices by 30-60%. Sourcing directly from the manufacturer with Karsa's help gives you the real factory price.

🔍

Quality Is Hard to Control at Distance

You cannot inspect what you cannot see. Direct-ship orders bypass quality control entirely. A China-based agent inspects your bulk order before it leaves the factory.

What Karsa Does for European Sellers

From finding the factory to delivering to your EU warehouse — end-to-end support at every step of the sourcing process.

Supplier Sourcing

Find the actual manufacturer — not a trading company — in Guangdong, Yiwu, Shenzhen, or wherever your product is made. 2-3 vetted options with quotes within 3-5 days.

Sample Evaluation

Karsa receives and reviews samples on your behalf. Detailed photo and video reports so you can approve remotely — no need to travel to China.

Price Negotiation

Negotiating in Mandarin with factory pricing knowledge. First-time buyers typically see 15-25% lower prices compared to self-sourcing.

QC Inspection

On-site inspection of finished goods before shipment — checking defects, quantity, packaging, and labeling. Nothing ships until you approve the inspection report.

Warehousing & Consolidation

Free warehousing in Guangdong for 15-20 days. Consolidate multiple orders from different suppliers into one shipment — saving significantly on freight.

Freight to Europe

Sea freight (LCL or FCL) to your EU warehouse or Amazon FBA center. Air freight for urgent orders. Competitive rates via established freight forwarders.

How It Works — 4 Simple Steps

You do not need experience in bulk sourcing to get started. Karsa guides you through each step, from product brief to delivery confirmation.

1

Tell Karsa What You Sell

Send a product link (AliExpress, Amazon, anywhere), a photo, or a description via WhatsApp. No formal brief required — just tell Karsa what you are looking for and roughly how many units.

2

Receive Verified Supplier Options

Within 3-5 business days, Karsa sends you 2-3 verified manufacturer options with factory prices, MOQ, lead time, and certification info. You compare and choose.

3

Approve Sample & Confirm Order

Request a sample (shipped to your EU address or reviewed by Karsa locally). Once you approve quality and price, Karsa places the production order and monitors the timeline.

4

Inspect, Ship & Track to Your EU Warehouse

Karsa inspects the finished goods, consolidates at the Guangdong warehouse, arranges freight, and sends you tracking. Your goods arrive at your EU address or fulfillment center, duty-declared and ready to sell.

Who This Is For

Karsa works with European online sellers at every stage — from first-time bulk buyers to established importers scaling their supply chain.

🚀

AliExpress Resellers Switching to Inventory

You have been dropshipping from China. Now the cost model is broken. Karsa helps you transition to bulk sourcing the same products at factory prices — with quality control.

🛍️

Shopify & WooCommerce Sellers

DTC brands sourcing their own products from China. You need a reliable partner who finds the factory, protects your quality, and ships consistently to your EU warehouse.

📦

Amazon Europe FBA Sellers

Sourcing for Amazon EU (UK, Germany, France, Spain, Italy). Karsa sources, inspects, and ships to your nominated Amazon FBA warehouse with correct labeling and packaging.

🏪

First-Time Bulk Importers

Never ordered from China in bulk before? Karsa has guided hundreds of first-time buyers through the process. You do not need to know how it works — that is Karsa's job.

Real Work. Real Results.

Actual photos from Karsa's operations in China — not stock images. This is how European clients' orders are handled on the ground.

Why European Sellers Choose Youna Global

Karsa has been sourcing from China since 2016. Here is what that experience means for your business.

10+Years sourcing from China
20+European countries served
3%Commission — no upfront fee
Free15-20 day Guangdong storage

Frequently Asked Questions

Common questions from European sellers making the switch to China inventory sourcing.

I have never done a bulk order from China before. Is this the right approach for me?
Yes — and Karsa specialises in first-time bulk buyers. You do not need to understand the Chinese manufacturing ecosystem or speak Mandarin. You describe your product, Karsa handles everything from sourcing to shipping, and you approve at each stage before committing funds.
What is the minimum order size?
It depends on the product — most factories have MOQs between 50 and 500 units for a first order. Karsa specifically looks for suppliers willing to work with smaller initial batches (50-200 units) so you can test before scaling. For high-value products, even smaller quantities are often negotiable.
How long does sea freight from China to Europe take?
Sea freight (LCL) from Guangdong to Northwest Europe (Rotterdam, Hamburg, Antwerp) typically takes 25-35 days. For Southern Europe (Italy, Spain) add 3-5 days. Air freight takes 5-7 days if you need speed. Karsa provides accurate estimates for your specific destination.
Do I need an EORI number to import from China?
Yes — if you are importing commercially as a business in the EU, you need an EORI (Economic Operators Registration and Identification) number. It is free and easy to register with your national customs authority. Karsa can guide you on what documents to prepare, but recommends working with a local customs broker or freight forwarder in your country for the EU import declaration itself.
What are Karsa's fees?
Karsa charges 3% commission on the order value, payable only when you confirm the purchase. There is no upfront fee for sourcing, supplier research, or sample evaluation. If you do not proceed with an order, there is no charge. Shipping and freight costs are separate (passed through at cost).
Do you ship to all EU countries?
Yes — Karsa ships to all EU member states, as well as the UK, Norway, Switzerland, and other European destinations. Whether you need delivery to a personal address, a 3PL warehouse, or an Amazon FBA centre in Europe, Karsa can arrange the appropriate freight and documentation.

Learn More

In-depth guides on sourcing from China to Europe in 2026.

Blog

The End of Cheap Direct Shipping from China to Europe

The EU removes €150 duty exemption July 1. Real cost math, who is affected, and what to do before the deadline.

Landing Page

US De Minimis Change: Keep China Sourcing Costs Down

Also sourcing for the US market? Learn how Karsa helps American importers navigate the end of the $800 de minimis exemption.

Ready to Switch Before July 1?

Tell Karsa your product and get verified factory quotes within 3-5 days. No commitment, no upfront fee.

WhatsApp